Apple unveils 'MacBook Neo' during surprise spring launch week

Apple introduced the MacBook Neo, a new entry-level laptop priced at $599, alongside the iPhone 17E and M5-powered MacBook Pros. The Neo is positioned as a high-performance replacement for the MacBook Air, aimed squarely at the education and entry-level markets.

The aggressive price point signals Apple's intent to defend the bottom of the laptop market and pull first-time buyers deeper into its ecosystem of services and devices.