AdvertisingApril 17, 2025
Google found guilty of monopolizing digital ad-tech market
A U.S. District Court ruled that Google illegally maintained a monopoly in the publisher ad server and ad exchange markets. The landmark decision in the DOJ's ad-tech trial set the stage for major structural changes in how digital advertising is bought and sold.
The ruling raised the prospect of forced divestitures and a reshaped ad-tech landscape that advertisers and publishers are still navigating.
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Source: TechCrunch